COLOUR COPY
Write a vivid website that reflects your work of heart.
You’re dancing around your message.
You know there’s more volume to your voice and clarity to your story.
But the worth of your work is hard to articulate and the impact you crave feels just out of reach.
Whether you’ve found your way here to…
uplevel your “meh, it’s done” site scripted with AI one night
clarify how your mind map of modalities add up to a brand message
better understand the nature and character of your unique audience, voice, and magic
It’s time to be honest with yourself about what you really want to offer. To find the confidence to speak only to those who want it. And to place centre stage the most magical parts of you that have rested in the shadows.
I’m honoured to support you in writing (or re-writing) a ROOAR-some brand story for your website and beyond!
I KNOW…
You have so much to say.
But you’re not sure where to start.
So, your juiciest ideas hide, half-formed, in notebooks and voice memos while your online presence fades into grey.
Conventional approaches to messaging teach you to condense your wisdom, contort your personality, and contain your expression to what others might find palatable and professional.
Or to regurgitate the output of the masses in the hope of recognition.
These systems and strategies were not made for you, dear lion heart. They’re far too rigid, linear, disconnected, and “head-led” for a fiercely free spirit like you.
I’m here to help you return to yourself. To join the dots, surface the story, and sink into simplicity.
There’ll be no niching, ideal client defining, or any other such boxing, labeling, or funneling. You’ve been there, done that.
This is a deliciously personal and practical journey of unravelling your messaging that feels simple, light, liberating, and motivating.
And by the end, we’ll also have woven a vibrant and distinctive website that represents your world and work with heart, beauty, integrity…and a heap of personality!
The Colouring Process
Colour your website with the unique character and quality of your work.
What the shift involves…
Gain clarity on what and how to communicate with your audience everywhere you choose to share your message while also ending up with a site that speaks your language.
Recover the heart of your brand story to quiet the constant niche questioning and confusion over positioning.
Reveal the golden thread that unites your unique work and makes it stand out to the people you’re here to serve.
Review your home, about, and sales pages with this messaging in mind
Revitalise your website with clear, succinct, human-generated copy in less than three months.
The messaging journey
Step 1– the “who” of your message
We determine the most aligned audience for your wisdom and work. What you offer, why, and how all become clearer (and your language is more specific) when looked at through the lens of whom you’re talking to.
When we write only to these people, you get clients you’re lit up to work with, and they get someone that truly gets them – rather anyone who can get the job done.
This conversation becomes your home/landing page.
Step 2 – the “why” of your message
We uncover what drives you to pursue this work in the way you do. This part is deeply motivating for you as it clarifies the beating heart of your message.
Clarity on your “why” enables your audience to know the ‘you’ beyond what you do and also see the story they are choosing to participate in by choosing to work with you over someone with similar services.
This conversation becomes your about page.
Step 3 – the “how” of your message
We review the different layers of outcome and benefit of your work through the lens of your particular client base and their needs.
Specificity here leaves people clear on what your process involves, how they will feel, and how it will affect or enrich their lives so they can discern if they are both right for your work and ready to buy now.
This conversation becomes your sales/services page.
How the web pages evolve
I offer journaling prompts prior to our calls to help us both gain clarity on your brand story. I provide an initial draft for each webpage, which takes shape through tweaks and rewrites we do together in the following days.
The total investment: $1275
Three 90-minute mentoring sessions take place over the course of 8-10 weeks.
Website copy typically takes two or three drafts (and less than two hours of editing on your side) per page.
Payment due is $1275 CAD. Flexible payment plans available on request.
“Working with Lauren is an absolute JOY! Putting what I do into words often feels impossible. Lauren had the insight and sensitivity to move beyond what I was trying to say to discover what I needed to say.
She helped me dig deep.
After our work together, my average purchase for color consultations jumped 30%! People went from purchasing my "Standard" to my "Deluxe" service.
Lauren teases out the truth behind the people-pleasing mask I retreat to that doesn't serve me or my business to claim the transformation that my work achieves.
She doesn't interfere with my voice. She tunes it.”
Lynne Niehaus - Design Shaman
“Lauren is brilliant. I loved her energy and approach.
She helped me make my message more compelling and concise.
Together we made my website less wordy and more powerful; removing the fluff and redundancy, while highlighting the strongest parts.
I made the changes right away and feel so much lighter.”
Christiane Marchand - Life Coach
“The brand voice journey was achievable, reflective, and heartfelt.
Writing is not my forte, but I found it much easier to answer Lauren’s practical self-reflection questions than I expected.
She worked her magic and helped shape my ideas into content that we could develop together, quickly turning my site into a personalized masterpiece.”
Catherine D'Aguiar - Math Tutor & Yoga Instructor
COLOUR COPY
Write a vivid website that reflects your work of heart.