If you are on a mission to inspire the change you want to see in the world without resorting to robotic sales scripts,

i’m your gal.

I’m not here to add to the noise of template clickbait and insincere sales speak.

I believe that you already have what you need to succeed. But I have a talent for getting you to trust that.

My mission is to help you to express yours!

I help you find the right words for clear, concise, and compelling copy that represents your business and attracts your soul clients.

And your way needn’t be the highway.

Step by step, page by page, we structure your ideas, tap into your authentic voice, and craft jaw-dropping, distinctive content that you’re proud to share.


Every personal brand stems from a journey of self-discovery.

WHAT WAS MINE?

I sat at the table in a noisy restaurant as my husband ordered my food and answered the questions his friends posed about me. It was like a dream when you watch your body live out an experience your soul is not part of.

As a native English speaker in a French environment, I had lost my ability to form meaningful social connections. To strike a chord beyond the shallow depths of superficiality. I realized how much of my power, and my spirit, was rooted in my ability to communicate.

And I had been here before.

So many times I had kept quiet when I knew I was right or sensed I deserved more. I’d sat back and let others speak for me believing my inner wisdom no match for their tried-and-trusted template.

The universe beat me with this stick until one day I would take the baton and run with it. To chase my calling.

My wild woman entrepreneur, you desire to speak for yourself. And you deserve meaningful connection.

I want you to reclaim the full volume of your voice, be the siren for your soul clients, and build a business beyond your boldest dreams.

It’s time to beat your own drum. To break out of this box of boredom. To write copy that vibrates at your frequency and piques curiosity.

It may be noisy out there, but embracing your voice is the key to your power to inspire and impact. Ready to reclaim it?

Out of the box, we thrive together.

No one can tell your story like you.

Cue heart racing, palm sweating, and fear-induced chocolate scoffing! Hear me out.

my mission


I know there is no more powerful formula for connection than your own voice and vision, carefully crafted with compassion.

I’m here to light the path for you to craft your own clear, captivating, and confident copy.

Watching women tap into their inner voice and showcase their superpowers lights me up inside and paves the way for others. The world needs more unapologetic female leaders who show up, speak out, and stand out to make a splash selling their skills and services.

Over the years, I have honed my writing skill and intuitive talent to tease out and express the enchanting energy and unique stories that make your work valuable to others.

Together, we extract the essence of your message and distill it into your own distinctive words to woo rather than whip people into action.

I’m honoured to join you on your journey to creating a brand voice that encapsulates your vision, represents your essence, and builds deeper client connections to authentically catapult your business.

I know how well you can communicate — and I can’t wait to show you!

It’s time to retire the swipe files and speak from your own script.

my inspiration


The intersection between self-expression and human connection is my biggest fascination and, I believe, one of our greatest collective challenges.

I am most inspired by those who speak their truth without abandon. The storytellers, the abstract artists, the aging aunties.

Women have an inner wisdom and an ancient understanding. We truly see people. Feel for them. Care for them. These attributes make us influential and sensational storytellers.

Our stories can make our clients feel safe and respected or threatened and fearful.

Either way, you can galvanize people to buy from you. Which do you choose?

I have an MA in English Literature in which I studied storytelling, myth, and magic. My bookshelf attests to my fascination for fairy and folk tales that tell our ancestral history and expose common human truths and troubles.

Have you read any real fairy tales? The ones with fear rather than marriage at their heart? They will teach you more about marketing than any course out there.

Stories are memorable, meaningful, concise, and specific. They speak to one person and every person simultaneously. Now, more than ever, you need to be real, raw, REVolutionary with your words. They are your greatest asset and your energetic edge.

my values


authenticity

I hold a mirror up to the words you choose and the tone you use to connect you to what matters for you to share and your audience to hear.

creativity

I provide non-prescriptive technical guidance and coaching to help you write a brand story that enchants you and your audience.

individuality

I encourage you to embrace your talents and celebrate your difference in intentional copy infused with your own powerful style.

ursula.jpg

Ursula Hurn- Photographer & Online Course Creator

Challenging, enlightening, liberating.

Lauren made me realise that people are interested in what I have to say—I always assumed they wouldn't be.

If you like working with someone who cares, Lauren's the one.”