If you are the bearer of a paradigm-shifting vision that requires you to boldly and wildly reclaim the force of your true expression…
i’ve got you!
I dare to believe…
The way to both profoundly touch and actively move people is to reconnect with your true voice.
The one that exists outside of the construct of “marketing.”
Embody its essence.
Let it permeate your cells and override the need to say the “right” thing, the “good” thing, the “sensical” thing.
Then, get to work bringing its expression forward as clearly and wholly as humanly possible.
Engaging with the world in this primordial way is not easy.
But I crave a world where I am fully, wholly, openly expressed in a way that empowers others to step into their truth too.
Do you?
I am most inspired by those who speak their truth without abandon.
The storytellers, the abstract artists, the aging aunties.
Those who understand that words mean everything and nothing at the same time.
Those who can outline and colour a whole universe in one breath and crumple it up in the next.
I see creativity as a vital life force: boundless and regenerative. There is always a truer, clearer, bolder creation around the corner.
It simply must be expressed, even if it is only to make way for the next iteration. And it must move, even if the only person benefiting is you.
As a child, I was deep. Complex. Curious.
I read between the lines, saw beyond the surface, and ran rings around the rules. My heightened awareness and sensitivity often left me confused, perpetually seeking.
My intuitive gifts scared the living daylights out of me. So I buried them and asked to see and hear no more.
Meanwhile, I would lap up words like nourishing nectar. My grandmother recited poems from memory as I rested, chin in cupped hands, over the sofa. My grandfather fanned a dictionary to dictate spelling and grammar tests. (I have to admit, I prized both equally!)
Naturally, I studied for an MA in English Literature and was led to storytelling, myth, and magic.
The stories that lie in the liminal space where possibility meets practicality. If you’ve found your way here, I’m guessing you embrace the magic in the mundane, the profound in the practical, too.
To this day, my bookshelf attests to my fascination for fairy and folk tales that expose the collective trials and tribulations of our human ancestors as well as their unbridled belief in our infinite potential. And yes, I have taken some bold steps out of the spiritual closet.
I am a channel, reiki master practitioner, and lightwalker. And I see this potential in others waiting to be reclaimed.
By the by, have you read any real fairy tales? The ones with fear rather than marriage at their heart?
They will teach you more about heart-led marketing than any course out there.
Because the future of marketing is authentic self-expression, inspired by the soul, shaped by the heart, and informed by the mind.
Every soul business stems from a seed of purpose.
WHAT IS MINE?
Sacred rage, I’ve called it.
That deep, writhing anger rooted in soul, yet steeped shame.
Each moment this sensation arises gives you a clue. You might call it an indicator of your values. A signpost to your purpose. Or a recognition and reclamation of soul contract.
With each experience of anger or injustice, another pearl is unearthed and refined. When the time and courage is right to align them, you’ll see a pattern, a sequence, awaits weaving together.
You’ve found your “story circle.”
The golden thread that ties your unique skills, talents, and experience to your soul calling. The path that will heal and liberate you along with those meant to work with you.
A yearning for change and a surrender to self usually follows.
✧
While premonitions, astral travel, and visitations from spirit were a regular part of my bedtime routine in childhood…
…I was terrified and ashamed of them.
In my waking hours, like my dreams, I often felt like my body was living out an experience my soul was not part of.
Because I denied what I knew to be true. I preferred to appear “normal” and “together” than embrace my deeply sensitive and intuitive nature.
I stayed silent when I knew I was right or sensed I deserved more.
I sat back and let others speak for me believing my inner wisdom no match for their tried-and-trusted template.
I was sought out for my “way with words,” yet the landscapes of academia and corporate gave me little space for soulful self-expression.
When I entered the online business world, it all felt equally dull and barren.
Where were my people at? I didn’t find them in school, in the workplace, or at the school pick up.
There was nothing wrong with me. I simply needed to learn to belong with myself and radiate who I truly was for others to find me.
Sound familiar?
The universe beat me with this stick until one day I would take the baton and run with it. To chase my calling.
I’m here to lead the return to heart-consciousness with pure, soul-derived self-expression.
My wild woman entrepreneur: you know what you’re here to do.
You feel compelled to share your story. To embody your essence. To market your medicine. And to call in your community.
Promoting your soul business does not need to feel like the Hunger Games: struggling, chasing, masking, and manipulating.
In fact, there’s no room for people pleasing or concessions of any kind.
You are free to choose. To create. To express. To innovate.
This is you.
Safe, secure, and sovereign in the potency of your fullest expression.
And I’m rooting for you.
Ursula Hurn - Photographer & Online Course Creator
“Challenging, enlightening, liberating.
Lauren made me realise that people are interested in what I have to say — I’d always assumed they wouldn't be.”