“It only takes one voice, at the right pitch, to start an avalanche.”
before and after
a personal and memorable about page example.
lu image consulting
transform your image. transform your life.
Lu had written and rewritten her about page many times in a bid to connect with her audience and share her expertise. All it took was more connection to her own story and more enthusiasm in her words to create a charming and character-filled about page.
about page BEFORE…
Your brand is the single most important investment you will ever make.
As a business style expert, I help you enhance the impression you leave on others - improve your professional image, boost self-esteem, be the best and the real you, and show that best self to the outside world.
My career started as a makeup artist and beauty trainer in China. Then, I attained my marketing degree and worked 10 years for international companies in Europe. My work has been at the intersection of beauty, self-care and marketing and connects the Eastern and Western cultures.
I have great intuition and the professional knowledge to appreciate, discover and understand your uniqueness. I'm passionate about helping you to look and feel beautiful and confident.
My goal is to create a professional image that reflects your personal distinctive qualities and supports your goal.
Get ready to rise and shine and as a result, strengthen your personal brand.
about page AFTER…
Every day is a special occasion. A chance to feel good and be seen.
I’ve always been one of the best dressed since I was a kid. Back then, most people in mainland China didn’t have much choice in clothing to buy. Nor have money for it.
But one of my older cousins was a Cathy Airlines flight attendant, so she used to travel around the world and bring back good quality clothing with beautiful designs.
Everything was just wow! And fun.
My wardrobe as a teen was never boring or empty. I became a rebel and refused to wear my school uniform in favour of the nice clothes my peers were often jealous of.
I liked to share my clothes, accompany friends on shopping trips, and help them find their own style and self-image. In my 20s, I began to help them with makeup and skincare, too.
I have always had a talent for picking things that would suit others, but my true joy comes from seeing others feel beautiful and confident.
It is empowering and motivating to know what to look for and understand why a style or colour is the right one for you. My clients are always surprised when I reveal why certain clothing never gave them joy, or why they kept on receiving compliments when they wore certain clothes.
It’s such a pity that as adults we only keep our favourite items for special occasions.
Imagine how amazing you would feel if you let yourself express your true self in your style every day.
Because image really matters. Whether someone likes it or not, or whether they admit it.
After 10 years in a corporate environment, I know that your style of dress can reflect your image and position to help you be seen and recognized by management and people around you. Yet your style also expresses your personality.
Everyone has unique beauty, and every body shape is beautiful.
Helping you communicate through an image that’s aligned with who you are, or who you can be, allows you to feel good and shine every day.
Not just on special occasions.
Not just for others.
before and after
an effective & evocative home page example.
sparkstone coaching
find dynamic balance in work & life starting today.
Nancy had written and reviewed the copy for her website with a web developer, and something didn’t sit right. A little joining the dots and permission to speak in her own voice, and Nancy was on a role! Take a look at her passionate and powerful home page.
home page BEFORE…
It's your time to eliminate overwhelm, fulfill your purpose and reclaim balance in work and life starting today.
Sparkstone Coaching is the brainchild of Nancy Cogswell, a 25-year veteran of senior leadership and business consulting with a background in architecture and fine art. After working with hundreds of clients over the past two-decades, she knows exactly how easy it is to become overwhelmed with ideas and opportunities.
Sparkstone's unique 3-step methodology was specifically built to help creative entrepreneurs reign in their ideas and opportunities to convert them into profits while reclaiming work/life balance.
Creative entrepreneurs come to me because as creatives they lack the management skills to run a growing business and feel out of their depth, over-burdened and under-supported.
Senior level & potential high-flyers come to me because their work ethic is driving them towards potential burnout, as they reach to achieve their ambitions, struggling to deliver the best of themselves.
Our unique programs will help you shape your business with conviction, lead your team with confidence, refocus your energy on your creative talent and live a balanced, fulfilling life.
If you have creative talent but are struggling to put all of the moving parts together into a thriving and unstoppable business or career, let’s have a Strategy Call to get you unstuck and see how best we can help you get a lot more of what you want and need to fulfil your vision.
home page AFTER…
You’re over-stretched.
Your success makes you ever more in demand yet saying ‘No’ feels unwise.
There’s a growing gap between how your life looks on the outside and how it feels inside.
It’s time to find clarity, confidence, and reserves of strength you don’t even know you have.
To define your leadership style and unearth your brand of confidence.
Come away with a better understanding of who you are, where you want to go and how to get there.
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I draw on an unusually broad professional background:
25+ years’ executive & board level experience as an architect, business trouble-shooter, management consultant, fine art painter, business mentor and coach.
I’ve always wanted to find out what makes people tick.
I love talking to business owners and people in leadership roles to explore what works, what doesn’t, why not, and what else is possible.
I rely on my powerful intuition to ask questions that unlock. Unlocking leads straight to opening up. And then, in a coaching relationship, the adventure begins!
There’s a sense of gathering momentum as I watch you discover your capability, uniqueness, gifts, and purpose. And with all that, the confidence to have the impact you want and the life you desire.
People often comment on my exceptional energy & vitality. I’m bold with my questions. I’m a creative thinker.
I am driven by the idea that we should all have full agency. So we can say: ‘In life, I’m in the driving seat!’
Of course, one might invite a co-pilot, have a map reader on board, enjoy some entertainment from the back seat, even pull a trailer full of commitments - but always, YOU are at the wheel of your life.
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You have creative talent and leadership ambitions, but your lack of confidence and clarity or overwhelm is holding you back.
Let’s have a strategy call to review current issues, emerging opportunities, and potential courses of action to help you embody more of what you want and need to fulfil your vision.
brand voice CASE STUDIES
more distinctive brand voices.
anita jackel leather design
colourful & versatile handmade leather bags
Anita hadn’t thought that sharing her personal stories in her copy would be so charming for her audience. Read Anita’s wonderful website copy to be inspired by the beginnings of her creative journey and her mission to help others express their style in bold and comfortable colour.
myrna halpern jewelry
unconventional handmade jewelry
As a former creative writing teacher, Myrna was aware of the power of words, but she was uncertain what her audience wanted to hear from her. Read about Myrna’s journey as an accidental entrepreneur in Memphis, Home of the Blues, and discover the purpose behind her one-of-a-kind, nature-inspired jewelry.
christiane m. coaching
peaceful & authentic life coaching
Christiane wanted to make her website copy clearer and more compelling. Read Christiane’s home page to get a feel for how she helps you uncover your inner wisdom for a deeply fulfilling and empowered existence.