what is copy?

Copy is often described as the words you write with the intention to sell your products and services (as opposed to content, which informs, describes, or explains your concepts, processes, and values to your reader). However, your website - and most of what you share about your business on the interwebs - naturally blends the two.

Just as a clear photograph can say a thousand words, clear copy can build a picture in your reader’s mind that not only tells them what you have to say but shows them who you are. Do it well, and people begin to see whom they become by investing financially, spiritually, and emotionally in the work you are offering and the world you are weaving.

An aligned website shares your vision, peaks interest in your mission, and filters your audience for resonance. It’s not so much about what you say as how you say it! This is what deepens bonds or reveals dissonance.

what is messaging?

Messaging is the undercurrent of understanding that allows you to share who you are, what you bring, and why it truly matters to the people you are looking to help. It is the story beneath the sharing that ties everything together and provides purpose.

Without a clear message, you feel confused,lacking in direction and intention. Unearthing the story behind your business is a journey of self-discovery in which you claim and begin to articulate what makes you magical and your work medicinal.

Your website is not there to convince people that your work is valuable, explain to them what you do, or even “overcome objections.” The time of such outward-focused, often manipulative, marketing is over.

The journey of working on your website helps you gain clarity around what you really offer and how you can speak about it truthfully and magnetically. So that your words not only say, “I am a professional and worthy of your time” but also scream, “I am a genuine human with mad skills and a super cool personality to boot!”

do you offer done-for-you copywriting?

I understand that time is tight as an entrepreneur, but I also know that the most effective way to reach your soul-aligned audience is with your own words, carefully crafted. For this reason, I prefer a collaborative approach whereby I tease out of you what people need to know, magnify your unique magic, and coax out the essence of your true voice through visualisation and conversation. I offer journaling prompts, write the first drafts, and provide editorial guidance as you work on making it even more your own; however, I believe in alignment and the frequency of your words to magnetize your message for the right reader.

This is why every site I co-write is different, and why the experience of writing the site is highly clarifying and affirming for you.

who do you work with?

I work with intuitive and creative entrepreneurs who have a genuine passion for their work, a soul-inspired message to share, and a dream of making a difference to the lives of others. My clients tend to have multifaceted, and even multidimensional, offerings that can be elusive to pin down or complex to condense.

The majority of my clients are women who have a strong voice and unconventional path in life, yet in business, it can be a challenge to find an authentic way to articulate their vision and promote the “value” of their work.

With a deeper, more felt understanding of the elements of their brand story, and the clarity and confidence to communicate it, they feel proud to share a website that reflects their true voice, the depth of their vision, and the breadth of their wisdom.

I have a block around writing. Can you help?

Does it feel like everyone else is better at expressing themselves than you?

The reason I incorporate mentorship sessions and journaling exercises is to find out what is holding you back. To pose the questions that allow me (and your reader) to see and feel your purpose, personality, and passion so that we can fall in love with your brand story for what it is, not what you suppose it should be.

Your message is the foundation of everything you do, say, and create in your business. It provides purpose, structure, and the confidence of knowing you’re on the “right” track for you.

Come along with an open mind and a curious heart.

Your voice and vision hold the raw material for the content and my word weaving expertise and deep intuition will support you to distill your message in its purest, most activating form.

how does the process work?

Let’s get to know each other.

I offer a free 30-minute clarity call to see if we are on the same path to dreaming up a website you’d love.

You can contact me with further questions or book a clarity call for a relaxed chat in real time.