Write website copy that enchants your dream clients
and sounds like you!
You’re here to make a difference.
You want revolutionary words that resonate (and generate an income), but you cringe at the superficial sales patter. Your people are not cold leads to be led or figures to be funneled.
If you could avoid the whole marketing thing and just help people, you’d be happy.
There’s a way to do both. You see, great copy – the kind that sells for people not to them - speaks to something deeper than features and benefits.
It connects human to human.
When you understand what makes your business uniquely valuable & articulate it clearly and simply…
you make a path for your dream clients to find you.
Am I your dream coach?
If so, you may resonate with some of these feelings:
You know your offer is incredible (so why aren’t you able to say so!)
You fear putting yourself out there (yet you seek genuine connection)
You’re nervous to go against the curve (despite being decidedly unconventional)
You’re tired of trying to make your words line up (but motivated to get your voice heard)
one of mine…
it was like finding the missing pieces of a jigsaw.
Marion King | abstract & mixed media artist
“Lauren’s approach encourages you to spend time soul-searching to explore what you’re really offering. I’d not been able to express this before which was holding me back.
I ended up with pages of unique, authentic and distinctive copy I’m proud to use!”
It’s tough to see what’s special about your own offerings. you’re just too close.
Meanwhile, your website fails to woo you (let alone speak to your people).
Time to get you the insight you need to share your message your way.
Ready to invest in your inner wisdom and articulate what makes you the best choice for your dream clients?
with my soul-inspired website copywriting program
8 weekly modules with down-to-earth steps for you to put into practice today.
And they are designed to support you in crafting copy that emanates your essence to welcome your audience warmly into your world.
week one: brand your vision
Understanding the core values and unique character of your business is the difference between feeling frustrated and lost, and feeling terrific and prolific. In this module, you will learn…
How to use brand voice to differentiate your business and share your vision
The key role of tone in your brand message and how to recognize the one that’s right for you
What core values are driving your work and calling in your perfect-fit clients
week two: define your difference
No more wondering how to explain what you do, how you do it, or why it creates results. In this module, you will learn…
How to answer the all-important ‘what you do’ question in your brand communications
What makes your product or approach both different and desirable
What your niche truly means to you and how it helps to position your brand
week three: call in your community
Does getting people to connect to your online content feel confusing? Do you try to include a little bit of everything in the hope that you’ve touched all bases? In this module, you will learn…
Why your business matters to you as well as your audience
How to use the ‘why’ behind your business to bring purpose to your brand copy
The one technique that allows you to attract your people without the guesswork
week four: present your passion
It’s not enough to have an amazing message and write well. You must have a clearly defined brand personality that makes your work recognizable and relatable. In this module, you will learn…
Which elements of you to emphasize in your brand
The distinct copy character that fits your brand personality
How to write like you speak to spark real deep-and-meaningful conversations with your audience
week five: magnetize your message
It’s one thing to attract people with your message but another to gain their respect and galvanize them into action. In this module, you will learn…
The 3 key components to compelling copy that captures the hearts and minds of your tribe
How to find and face your blocks to clear & confident expression
Which self-sabotaging copy behaviours are dulling your shine and watering down your message
week six: enliven your energy
You can see through the tepid templates and abstract promises and so can your audience. You both deserve more clarity. In this module, you will learn…
How your imposter voices are creating distance and distrust in your brand
Your audience’s deeper motivations in choosing to invest in your energy
How to artfully articulate the more intangible benefits of your work
week seven: voice your value
Does writing sales copy feel presumptuous and uncomfortable? Are you fully sold on the benefits and transformation of your offers? In this module, you will learn…
How to streamline your writing for concise copy that maintains the maximum level of clarity
The words to watch out for when you are prone to over-formality or waffling
The 3 components of a soulful and successful sales tone to make your copy irresistibly charming. (Hint: slimy and pushy do not belong here)
week eight: streamline your story
Salt-in-the-wound copy that persuades? Not for your brand. How about sustenance-for-the-soul copy that inspires? In this module, you will learn…
The ten-step framework to suit-up your sales page structure and sell in a way that suits you
How to write sensational copy that serves to connect rather than convince
Channel your inner storyteller to exude expertise and generate demand without feeling fake or manipulative
how it works…
Eight weeks of support to develop your authentic brand voice and craft your own compelling copy for your website.
Lifetime access to online videos and copywriting exercises for the tools and insights to build and boost your copy
Live weekly coaching calls to aound out your ideas and apply the techniques to your business
Facebook group for community support as you tinker with your website and test out your social media skills
PLUS: Two 30-minute one-on-one coaching sessions to magnify your message and work on your wording together.
Your investment: $1,275 CAD
Get on the wait list for September 2023
By the end of the eight weeks, you won’t only have completed your website in your own irresistible words,
you will have developed a brand voice that proudly presents your vision to your perfectly-aligned audience.
like this beautiful soul…
I confidently own my offer now!
Lauren Halberstadt | greenhouse by lauren
“Before the course, I was wandering in the wilderness, directionless and alone.
This deep dive helped me to define my brand and position it more strategically in order to attract the right audience.
Now I know I have a voice that matters and a brand worth sharing with the world! I can't wait to see where this goes! I am forever grateful for this course.”
authentic self-expression requires reflection
We all need to do the inner work to align our voice with our vision. Take me, for example.
It was the first year of my Master’s degree, and I’d done everything right.
Researching, note-taking, practicing. My book was a rainbow of post-it flags!
But it wasn’t enough.
I looked across the lecture hall to creaking seats and crickets.
Where had I gone wrong?
I decided to stop trying to make myself fit and chose a new topic that enlivened my soul: fairy tale and storytelling.
This time, people were enthusiastic and energetic. It didn’t matter that my topic was unconventional. In fact, it was the breath of fresh air that stuffy space was craving.
And there I was again, four years later. Writing posts to promote my copywriting business online.
My voice, once again, felt stifled. Choked by a corset of cookie-cutter content and sensational sales strategies that didn't suit my personal brand.
Maybe it's the same for you.
I refused to be the wolf in granny's guise. And I realized I didn’t have to.
I stopped borrowing the script from others I thought had more authority and set out to reclaim my wild woman wisdom and embrace my visionary voice.
Now, I speak for myself by myself. I lean on my knowledge of ancient storytelling, my writing skill, and my talented intuition.
I've found my path: a refreshing path-less-trodden where I can light the path for other women to do the same.
This is the authentic path. Ground-breaking. Refreshing. Human.
more on my style…
utterly brilliant!
Emma Backshall | revive fitness &wellbeing
“I’m always mesmerized by the way Lauren seamlessly unravels her client’s brand voice and soul essence to help them get their message across.
It’s liberating to hear that we don’t have to post daily, follow a template, or manipulate clients into buying our services. This has never sat comfortably with me.
I’ve spent thousands with other coaches and been left more confused than when I started.
Lauren is a beacon of light.”
nothing short of transformational.
Katerina Pavlakis | the intuitive cook
“This course has been priceless to me: digging deep, challenging and eye-opening.
Turns out good copy isn't just about nice words.
I now have real insights into how words and copy work, how to find and speak in my own voice, and to look out for blocks and filters that dampen down my message.
I'm certain this course was nothing short of transformational for me.”
FAQ’s
How much time do I need?
The videos and exercises will take no longer than 2-3 hours per week, but there may be certain exercises that you wish to sit with a while longer. This is a journey of self-discovery for you to take at your own pace.
For this reason, you have lifetime access to the online materials. The Facebook group will be available for an extra two weeks after the session is complete, and there is an option for extra 1-2-1 support at a reduced rate at this time, too, should you need it.
Will this program help me with captions or emails?
The insights you gain about yourself, your brand, your offerings, and your audience will give you the momentum and a notebook full of ideas for your social media and other brand communications. That’s because our focus is to determine your unique communication style and refine your messaging in a way that makes you clear on how you are the perfect match for your audience.
How will I get feedback on my writing?
The private Facebook group for participants of the program is a place for respectful feedback and invaluable support. Past participants have been thrilled with the thorough and thoughtful responses both from myself and the other members of the group.
You are also free to schedule your 1-2-1 sessions at points in the program when you feel you need hands-on support - or even up to 12 weeks after the course has finished.
Imagine having your website not only complete but completely you.
Get ready to…
Free your creativity to write more efficiently
Connect more deeply with your inner voice to write more authentically
Share your message more uniquely to captivate your audience
Express the value of your work to create more urgency
© Copyright 2022 | Lauren Woodgate | All Rights Reserved
Website design & copy: Lauren Woodgate Photography: Catherine Ledoux Photography