sharing is daring

Writing copy with a touch of anecdote and confession is not only healing for your soul but also effective for your copy.

Bill Bernach, the NYC advertising great, used to say, “a small admission gains a large acceptance.”

I believe he was right.

Sharing is daring.

It gives trust to gain trust.

Great copy speaks to something deeper than features and benefits. The human experience.

Put your personality, your experience, your energy into your copy.

Use your life and wisdom to animate the words and march them into the mind of your audience.

If something moves you, it will pierce through the noise to move someone else too.