Writing copy with a touch of anecdote and confession is not only healing for your soul but also effective for your copy.

Before you hit publish on your post, email, or article, take the time to read it. Then, perform it. Put your words in the air to see how they land.

White space is just as important in copy as it is in graphic design or photography. When your writing breathes, your reader is able to move through it with ease. Learn how much white space to add and how in this latest quick tip.

Passive voice creates a cold, formal tone that distances your reader and deflates your message.

What’s more, it increases your word count with unnecessary fluff.

Not so great for effective marketing. Much better to switch to active voice. But how?