My thoughts…
Choose a category of blog posts to read:
Hooks that do more than stop the scroll.
The online marketing landscape may have you believing that a hook has the sole purpose of “stopping the scroll” and enticing the viewer to read more. This focus on stopping the scroll rather than providing clarity, connection, and a reason to read, has led to a lack of connection, curiosity, and ultimately, trust.
Ready to write more holistic hooks with substance?
How long should your website copy be? (Make your words count!)
The optimal length for the copy on your business website doesn’t just hinge on SEO and design. Let’s talk about the key factors you need to focus on for effective website copy that connects and converts.
the key to a captivating caption (that attracts and retains attention without the melodrama)
Think about it: no one takes action - to sign up for something, to buy something, even to read something - unless it benefits them in some way.
This isn't selfish - it's human nature.
The starting place for any copywriter and content creator is then simple.
scheherazade’s sister
You may have heard the story of the prolific and potent storyteller, Scheherazade, who saved a kingdom of women from a deathly fate at the hands of a betrayed and revengeful sultan. But what of her sister? And what has that got to do with brand storytelling?
when characters count
Oh, the beloved bio section of your Instagram page. This tiny piece of brand copy real estate is such a headache. You’ve done it, undone it, and redone it until you’re cross-eyed and wondering if it’s even clear to you what you’re doing here.
your voice is your power
Words hold a powerful energy that can bring us to action or hold us hostage. What do you choose to do with yours?
growing an authentic brand presence
Personal brands are about growth. If you want to create a brand that resonates with your ideal client and draws them to you just as much as you are drawn to working with them, you need to go deeper than the superficial.
is your ‘about me’ really about you?
Despite my experience as a writer, I really struggled with writing my own 'about me' page. My issue with the accepted maxim, "your about page is never really about you" is that real human beings, as opposed to ideal client avatars, make the decision to work with someone based on factors other than their ability to solve a problem.